12 unseen benefits of Social Media for your Business

Social Media is absolutely essential for all businesses in any sector. From an internal social media marketing team to hiring a Social Media Agency, there are various methods in which businesses manage. Though, more often than not, businesses fail to understand the benefits of putting time and effort into making their product/service seen through social media platforms.

Beyond the insights and analytics which prove the effects of your content and engagement, there are a number of unseen benefits that make it worth the time and money:

1. Increasing Brand Awareness

Feeling frustrated with the painfully slow increase of organic followers? In 2020, people are hesitant to follow brands, therefore it is necessary to look the number of people visiting your profile or save your photos. This is the true sign of brand awareness, if you can get people looking at your page and produce engaging content, then they will remember.

2. Connecting with Existing Audience

Your existing customers will be your best friends on social media – if they enjoy your product or service, they are likely to purchase again and even promote your brand in their own content. Engaging with your existing audience will provable amble benefits including the potential for more sales, user generated content and free promotion.

3. Humanizing your brand

Make your brand social – engaging with people on social media will make your brand feel more personal. Being more relatable to your audience by being humorous, insightful or relevant will ultimate be beneficial by potentially bringing in new followers and customers.

4.  Establishing new thoughts

Creating content which challenges people’s minds about your industry could set your business ahead as a leading company in your sector. Lead the way by establishing new thoughts; this would be particularly appropriate on platforms such as LinkedIn.

5. Staying on top of people’s minds

Particularly in this Global crisis, it is highly important to remain on people’s minds, this will bring back previous customers or remind them to order from you or use your service. Constantly being on their feed will keep your business in the forefront of their minds.

6. Generating leads

Social Media could be the first step for a new customer to see your business, generating an interest could lead that person to go to your website, or click the call button. This is why it is so important to make sure that you are portraying clear and straight-forward directions to lead people to where you want them to go.

7. Influencer Support

There is a lot of power in influencer’s opinions, they can sway someone’s opinion of your brand or they can introduce the brand to their followers. Engaging with influencers is easily one of the best ways that could benefit your business through social media.

8. Promoting your product/service

Of course, Advertising and PR are amazing methods of promoting your business, but Social Media is also beneficial. Not only because it will be giving informative exposure, but also because you can tailor the message to your specific audience as well.

9. Customer Service / Reputation Management

Social Media has now become another form of customer service for business pages. Customers will ask questions or make a complaint. The benefit of having a strong social media presence is the ability to quickly respond to any negativity and manage your business’s reputation before it gets out of hand.

10. Crisis Communication

This benefit is more understandable than ever, the world looks to social media for the latest updates and news. Your business can think of interesting ways to encourage and uplift people as well as keeping them informed with very important and accurate company information.

11. Learn more about your customers

Many social media platforms have interactive actions, you can use this for your benefit and gain real-time insights about your customers. What products they like, their habits, what content they engage with etc.

12. Engaging with industry news – staying ahead of the competition

Industry news is announced in many ways, often it will be through email, company websites or media sites etc. However, it is likely that if this news is in direct relation to another company, the news will make it to their social media first. Keeping an eye on your competition and seeing what other in your industry are doing, will help you to stay ahead use the news for your benefit.

There’s a catch! These benefits for using social media will only be seen if your business is handling social media in an effective way. If you’re not investing time and money into produce engaging, high-quality content, then you will have less chance of seeing the benefits.

Don’t have the internal capacity? Why not hire a Social Media Agency. Contact us at info@popcomms.ae where we can help make your social media POP!