How Influencer marketing has changed social media?
Influencer Marketing involves collaborating with influential content creators, who work to promote your product or service to their social media audience. This is a marketing strategy that can benefit your company because it helps to build awareness and interest around your brand to potential new customers. With their growing platform of followers, influencers are taking the social media world by storm, and influencer marketing has become a game-changer for social media platforms.
Advertising
Influencer marketing has helped to make social media an ideal platform for advertising. Social media allows you to promote or ‘boost’ posts, which is beneficial in reaching a wider audience and advertising your brand outside of your platform of followers. However, the rise of influencers, who create content based around a specific interest, has to lead to the creation of multiple social media communities such as the beauty, fitness and food communities. Many businesses choose to partner with influencers who have created these authentic niche audiences on social media, which is beneficial for your company to target and connect with to promote your brand.
Credibility
With the trust and connection that influencers have built with their followers, this has helped social media to become a credible source for consumers to search for reliable information on products and services. Influencer marketing is being recognized as an authentic way of reaching your target audience on social media. Consumers nowadays are more inclined to trust the views and opinions of social media influencers because they create content that promotes a personal experience of using a product or service to their audience.
Content
Social media has now become a platform to help brands go viral and gain global attention, specifically due to influencer marketing. For instance, many brands have successfully jumped on the trend of creating their own social media challenges or campaigns to creatively market their product or service with the aim to go viral online, partnering with influencers who have a significant social media presence and can elevate your brand to reach your target audience.