What is TikTok and How is it changing Influencer Marketing?
Tiktok is a name that is slowly making its way into everyone’s vernacular. Launched in 2016, the teenagers of the world quickly adopted this app as one of their main social media platforms. With an algorithm like no other, TikTok Influencers are increasing in popularity at great speed and marketeers are keeping a close eye to see how businesses maximise on this.
How the Tiktok algorithm works.
To put it simply, users watch and make video clips between 0-60s, these clips are replayed, copied or watched. Many videos go ‘viral’ with millions of views and likes, while many videos don’t event reach 1000 views. This is mostly because of the way in which the algorithm works…
When users post a video, the algorithm takes that video and shows it to a small selection of other users, that like or follow similar content. Depending on their response, that video will then be shown to more and more people.
TikTok during COVID-19
While the majority of people are staying at home, the global population seem to be flocking to social media to see relatable content and feel like they are not completely alone in their isolation.
Seemingly, many social media users are now discovering the app and signing up to join in with the hype. In fact, Tiktok now has around 800 million users surpassed only by social media giants: Facebook, Youtube, WhatsApp, WeChat and Instagram. With this, a new pool of Influencers has exploded out of this subculture…
How TikTok is changing Influencer marketing
Over the years, Influencer marketing on Social Media has been used by businesses to spread the word about their product or service. Using methods such as reviews, paid collaborations, product placements and giftings, businesses have profited greatly from working with influencers.
On TikTok, the most followed users, such as Charlie D’Amelio and Zach King, generate millions of likes and views in every video they post. If a business was to collaborate with influencers, there is a high probability that the product or service would be seen by thousands if not millions of people. However, to maximise on these collaborations, it is necessary for businesses to learn a new marketing approach…
Influencer Marketing on TikTok
It’s all about creating viral videos – these tend to be based around a Sound, a Dance, a creative transition (edit) or an effect, all of which can be found through a hashtag.
Many businesses will pay to create their own effects which are available for everyone to use, while others have their own pages and create content with their products. Either way, collaborating with a popular influencer would stop people from scrolling to the next video. Marketing content on TikTok must be fun, easy to replicate and SUBTLY let users know about the brand you are trying to promote.
In any case, it is important to have people in your team who truly understand the app and how it works.
Need some help with your Influencer Marketing strategy? Reach out to us at info@popcomms.ae and we can help guide you in the best direction for your business goals!