About Us

“In a crowded market, we make you POP”
-Zainab & Sarah


A member of the Middle East Public Relations Association MEPRA

POP Communications is an integrated communications agency based in Dubai, United Arab Emirates. We offer services such as social media, public relations, influencer marketing, events, digital marketing and visual content creation (videography/photography). Our team have worked across a diverse portfolio of clients both regionally (UAE & GCC at large) and internationally. For this reason, we expertly service clients across a wide range of industries such as hospitality, f&b, lifestyle, fashion, beauty, tourism, travel, art, e-commerce, technology, wellness, luxury, education, design and furniture.

We are a young results-driven agency that takes risks and love bold ideas. By creating strategies tailored to your business needs, we make you POP in a crowded market.

Our database of media, bloggers and influencers allows us to deliver results that will move your business forward. Whether you are a local start-up, SME or a global brand, we will tell your story in a manner that it will resonate with your target audience and consumers.

We are more than a PR Agency…..


POPfluence is the influencer management division of POP Communications. As an NMC approved agency, we represent both top tier and micro influencers who are social media superstars as well as experts in their industry of choice. Our influencers cover topics such as beauty, fashion, luxury, motherhood, fitness, travel, food and much more.

Please email popfluence@popcomms.ae if you would like to;

  1. Be represented by POPfluence
  2. Collaborate with our influencers.

Meet your POPstars!

Zainab Imichi Alhassan

Zainab’s PR prowess can be compared to that of “Olivia Pope’s”. No one else is better suited to boost your brand’s reputation and differentiate you from your competitors. She also has a soft spot for tech startups and beauty brands. http://www.reinemichi.com


Sarah Dudley

Sarah is half mermaid, half PR Guru. When she’s not busy planning the event that would put your brand on the map or making your social media platforms POP! You can find her on a beach or in the desert with her dog Buddy