About Us

COMPANY WORK AND RESPONSIBILITY TOWARDS CLIENTS

Hello there!

POP Communications is an established integrated communications agency based in Dubai, United Arab Emirates. Since 2017, we’ve served over 100+ clients across various industries, including Hospitality, Beauty, Retail, F&B, Fashion, Lifestyle and much more! From local startups seeking brand awareness to multinational conglomerates needing a marketing breakthrough, we help you develop clear messages and trusted voices amidst all the noise.

With extensive experience and access to a diverse pool of media, influencers and business partners, our team has supported local, regional (GCC) and international brands to take their communications game to the next level. We use authentic relationships to tell compelling stories and drive real action.

Having experienced calm seas and turbulent tides, we know how to take calculated risks, implement bold ideas and match appropriate audiences. Our young, energetic and creative team ensure that proactiveness and practicality are embedded into our results-driven attitude to make your brand POP!

Let’s connect!

COMPANY VALUES

Integrity – We treat your business like our own. Respect is paramount to success!

Creative – Inspiration can come from anywhere! We develop strategic and innovative ideas to make your brand stand out from the rest.

Fun – We love what we do! Enjoying every little step of the way makes the destination all the more memorable.

Diligent – Our passion and purpose unleash enhanced productivity to make you POP! Our entrepreneurial spirit ensures that we always exceed our client’s expectations with critical thinking, initiative, and consistency.

Trendy – We’re quick to capitalize on lucrative opportunities and are not afraid to challenge the norm. Our flexibility enables speedy transitions and allows us to meet tight deadlines.

Accountable – We are transparent and take ownership of our work. Building bonds that enhance value for all stakeholders is what we do!

OUR WORK CULTURE

Our people make up the strong culture and foundation in building our success through the years. We are equally passionate individuals rooted in our vision of making a difference and committing to go above and beyond to deliver results.

Everyday life at POP Communications is surrounded by an open and positive environment where everyone can excel in their own ways. POP resonates with how our people progress, unite, and persist in creating a solid platform where our clients can outshine the buzzing competition.

All of these qualities describe who we are and what makes us more than a PR Agency!

Progressive

We let our POPStars shine and be true to themselves while helping them thrive to achieve their best personally and professionally. We encourage a culture of consistent learnings to build a team that is empowered and believes in their strengths.

Oneness

All voices and ideas matter to us. We draw solid support from each other and work as one towards the best results for our clients. Having a culturally diverse team allows us to celebrate collaboration and climb towards our success while maintaining trust and a harmonious relationship.

Persistent

Quitting is not part of our vocabulary! We foster persistence to attain our aims and endeavours while staying resilient in every season. We continuously set milestones and deeply invest in a connected culture of engaged members who share a common ambition and embrace innovation.

HOW WE PROVIDE STRATEGIES TAILORED FOR YOUR BUSINESS

To make your brand POP in the market, we bring integrated solutions globally attuned to deliver forward-driven results for you. We make your vision into reality by first defining your brand’s objectives and understanding what you want to achieve, bringing clarity and establishing tactics on our approach.

We develop a sustained set of activities to generate a positive buzz for your brand and open a broader opportunity for your targeted audience to engage. We consider ourselves as content wizards who are always ready to construct compelling content that will not only build your brand as a whole but will be at the forefront of devising effective ways that can add value to your business.

Our innate knowledge of the GCC market ensures that you connect your brand to the media and the public through distinctive experiences and communication strategies that leave a lasting influence to direct your brand towards success.

HIGHLIGHTS OF GOOD WORK DELIVERED IN THE PAST

Founded in December 2018 by NRTC Group, NRTC Fresh is currently the UAE’s largest importer of fruits and vegetables and one of the leading B2C online fresh fruits and vegetable platforms.

Having launched their e-commerce platform in May 2019, they reached out to us for help with generating brand awareness for it and strategically guiding their marketing activity and PR.

Starting with only 20 followers, we helped NRTC Fresh grow to over 17,500 followers and counting on Instagram with a curated strategy of engaging content, influencer marketing, competitions and social media ad spending. With our support, they have also been featured on major publications such as Gulf News, Khaleej Times, Zawya and The National, and have grown to be a household name as one of the leading online platforms for shopping fruits and vegetables in the UAE.

Future Farm, known as Fazenda Futuro in Brazil, is an independent food company that uses cutting-edge technology to create the best plant-based meat on the market. It aims to revolutionize food sustainably for the people, the planet, and your plate.

Last June 2020, Future Farm officially launched in the UAE with its products readily available at various leading supermarkets like Waitrose and Carrefour. With their launch, they needed to increase their brand awareness in the region to reach the right audience and highlight the significance of sustainable living. To help them meet their objectives, we worked hand-in-hand to create compelling PR stories and campaigns to help them stand out in the market as a highly differentiated brand.

Through strategic PR activities and influencer marketing, we were able to feature Future Farm on top-tier publications such as Khaleej Times, Caterer Middle East, and L’Officiel Arabia; and on social media with the help of influencer giftings. These resulted in Future Farm’s launch gaining a reach of over 35 million and impressions over 8 million.

Chattels & More is a homegrown premium furniture brand from the UAE and is part of the prestigious Easa Saleh Al Gurg Group. They provide a wide range of home furnishings and décor, which feature captivating designs matching customers’ imagination without compromising quality.

Their growing success allowed them to open a new store in Nakheel Mall in November 2020. They reached out to us to launch the store, create buzz about their new location, and run a PR and influencer campaign. We were also tasked with guiding their monthly PR for seasonal collections and Ramadan Influencer campaign.

We generated notable coverage of Chattels and More’s new store in Design Middle East, Al Khaleej, Kul Al Usra, Dubai Hospitality News and other publications. Additionally, we generated over 23 million impressions and a reach of over 29 million.

Bosch is a prominent global home appliance provider that incorporates technology and innovation to make everyday life easier and more accessible. Through the years, the brand has been committed to improving life through remarkably engineered German technology.

With their continuous vision of adapting to the modern world, Bosch launched Bosch Home Connect to establish a more efficient and sustainable lifestyle made through a wide range of smart home appliances that can be accessed anytime and anywhere. And to successfully launch Bosch Home Connect, we organized a virtual event to raise awareness about the new initiative and promote sustainable living.

Amid the pandemic, we managed their virtual event launch, where we prepared personalized Bosch gift-box invitations and early breakfast delivery to be enjoyed by the media and influencers guests while they tuned in to the event. Through this, we generated a total reach of over 1.4 million and impressions of over 1 million while effectively securing features on major publications within the region.

MEET YOUR POPSTARS!

For years, Zainab has been managing the reputation of local, regional, and international clients. She combines strategic insight, creative ideas and quick-thinking to craft innovative and eye-catching PR and marketing solutions. When it comes to strengthening brand reputation and differentiation from competitors, her skills do the talking.

She is passionate about PR and digital media and has a soft spot for tech startups and beauty brands. As a confident speaker, she empowers others with her hard work, deliberate thinking, and ambitious influence.

For Zainab, industry awareness and keeping up with trends come naturally. Her learning mindset and strong writing background have contributed to her reliability for managing accounts as if they were her own brand. With her strong interpersonal and problem-solving expertise, the sky is the limit for your brand’s potential.

Sarah is your go-to seasoned PR Guru whose expertise and innate knowledge of the market is backed by her years of experience in the PR world. Her entrepreneurial spirit and passion in the industry make her your PR fairy that can transform your visions into reality.

Having handled in-house PR, Marketing, Social Media, Events, and brand promotions for both small and large clients, she understands the unique messaging needed when building a brand from scratch and the critical elements to discuss while facing a crisis. Her originality and media relations skills consistently prove why her history of successful campaigns are well-earned.

Aside from curating tailored communications strategies, unforgettable experiential events, and social media tactics to keep your brand in the spotlight, you’ll see her enjoying the company of her dog Buddy or planning her next beach trip with palm trees, sun-kissed hair, and a good dose of vitamin sea in mind. Sarah finds bliss by the beach and in the simplest things in life!