In a crowded market, we make you POP.

We build
reputation
and influence.

Award-winning PR & Communications agency based in Dubai. For brands and leaders across the GCC and international clients entering the Gulf market.

Work with us See our work
Media RelationsInfluencer EngagementCrisis CommunicationsC-Suite AdvisoryStakeholder RelationsLaunch PRStrategy & AdvisoryInternal CommunicationsIn a crowded market, we make you POP. Media RelationsInfluencer EngagementCrisis CommunicationsC-Suite AdvisoryStakeholder RelationsLaunch PRStrategy & AdvisoryInternal CommunicationsIn a crowded market, we make you POP.
Who We Are

More than a PR agency.

POP Communications team at work
In a crowded market, we make you POP.

POP Communications is an award-winning PR & Communications agency based in Dubai, trusted by brands and leaders across the GCC and beyond. We work with regional businesses building their reputation at home and with international brands entering the Gulf market for the first time.

We have spent over a decade building reputations, telling stories and creating influence that moves the needle. From startups making their first move to multinationals managing complex narratives, we bring the same thing to every client: deep expertise, genuine relationships and a commitment to delivering, no matter what.

PR today goes far beyond press releases. It lives in the journalist who takes your call, the creator whose audience trusts them completely, the boardroom conversation that shapes how your company is perceived at the highest level. We understand every one of those environments and know how to work them.

Our clients come to us because they want an agency that gets it. That understands the regional landscape, knows the right people, and brings real energy and excitement to their brand. One that treats their reputation like it is our own.

We operate in both English and Arabic. Our dedicated Arabic-language specialists handle copywriting and media pitching in-house, giving clients genuine access to the full breadth of the region's media landscape, from English-language business and lifestyle press to Arabic-language publications and broadcast. No outsourcing. No translation layer. The same standard of work in both languages.

200+
Clients Served
10+
Years in the Region
3x
Caterer ME Power List
$4M+
PR Value Generated
EN / AR
English & Arabic
What We Do

Influence with every
audience that matters.

Reputation is not built in one place. It lives in the coverage your audience reads, the voices they follow, the events they attend and the conversations happening behind closed doors. Everything we do is in service of one goal: the right people see you, hear you and remember you.

We deliver every service in both English and Arabic, in-house, with dedicated specialists in each language. Whether you are a GCC brand building regional presence or an international business entering the Gulf market, we know this landscape from the inside.

01
Media Relations & Coverage
Your story, in the publications your audience trusts.
02
Influencer & Creator Engagement
Influence where your audience actually lives.
03
Strategy & Advisory
The thinking behind everything. Senior counsel before your next move.
04
Launch & Campaign PR
Making your market entry impossible to ignore.
05
Crisis Communications
Protect what you have built when it matters most.
06
C-Suite & Executive Communications
Build the personal brand behind the business brand.
07
Stakeholder & Investor Relations
Influence the rooms where decisions get made.
08
Events
Moments that put you in the room with the people who matter.
09
Internal Communications
Make sure your people believe the story too.
Our Superpower

Every industry.
Every outlet.

Most agencies are built around one sector. We are not. Over a decade of working across every major industry in the GCC means we have relationships with journalists, editors and creators from lifestyle and culture to finance, technology, F&B and everything in between, across both English and Arabic media.

That breadth is a direct advantage for our clients. When you work with POP, your story is not limited to your vertical or your language. It travels freely across English and Arabic media categories, reaching audiences that single-sector agencies simply cannot access. Business coverage. Lifestyle features. News breaks. Tech press. Regional and international. All of it is on the table.

Finance & Fintech
Banks, payments, investment
Food & Beverage
Restaurants, FMCG, hospitality
Technology
SaaS, AI, consumer tech
Education
Universities, EdTech, training
Beauty & Wellness
Skincare, health, lifestyle
Retail & Fashion
Luxury, e-commerce, consumer
Real Estate
Developers, property, design
Home & Living
Appliances, furniture, interiors
Mobility
Automotive, transport, chauffeur
Exhibitions & Events
Trade shows, expos, activations
Client Portfolio

Trusted by brands
that mean business.

From regional conglomerates to global multinationals, from early-stage startups to household names. We have built reputations across every sector and every stage of growth.

Al Gurg Group
Al Gurg Group
Conglomerate
AlphaTheta
AlphaTheta
Audio Technology
Electrolux
Electrolux
Home Appliances
Bioderma
Bioderma
Skincare
Tamara
Tamara
Fintech
Foodics
Foodics
F&B Tech
The Family Office
The Family Office
Wealth Management
Wingstop
Wingstop
F&B
Jotun
Jotun
Paints & Coatings
Better Life
Better Life
Retail
Zofeur
Zofeur
Mobility
HKUST
HKUST
Higher Education
200+ brands across the region Contact us for our full portfolio
Selected Work

Results that speak
for themselves.

Media Relations & Content Strategy
Tamara
Landmark deal. Global stage. Zero media spend.
Tamara, KSA's first fintech unicorn, secured a landmark asset-backed financing deal with Goldman Sachs, Citibank and Apollo Global Management. We managed all communications around the announcement at Money20/20, including liaising with three investment partners, crisis communications when the press release leaked early, and CEO speech writing. We then followed up with UAE Central Bank regulatory approval coverage the following month.
99
Placements (ABF)
171M+
Total Reach
$5.5M
PR Value
Brand Awareness & Industry Positioning
HKUST
World-class university. Middle East audience.
The Hong Kong University of Science and Technology needed to build credibility and drive student recruitment across the UAE and GCC with no physical presence in the market. Over three campaigns spanning 2024 to 2025, we developed strategic content frameworks, secured media placements across English and Arabic outlets, and positioned HKUST spokespeople as thought leaders across technology, innovation and higher education.
108+
Placements
24.7M+
Total Reach
$336K+
PR Value
Media Relations & Influencer Engagement
NRTC Fresh
Brand building from zero, across a nation
NRTC Group had over 40 years of heritage as one of the Middle East's largest importers of fresh produce. Their B2C platform NRTC Fresh was barely known a year after launch. We built a full communications programme spanning media, influencer and social, running integrated 360 campaigns month on month over two and a half years.
450+
Placements
435M
Total Reach
$4M
PR Value
Media Relations & Executive Communications
Postpay
Turning one announcement into a brand story
Postpay, one of MENA's leading buy now pay later providers, secured a landmark debt financing deal with Commercial Bank of Dubai. We used the partnership as a launchpad for their wider brand narrative, signalling serious regional ambition. All within a single month. Zero media spend.
90+
Placements
47M
Total Reach
$420K
PR Value
In the Press

Recognised. Covered. Respected.
In English and Arabic.

Client Testimonials

What our clients say.

Our Divisions

The POP family.

Earthling & Co
For brands with a conscience.
PR and communications for the companies building a better world. We work with purpose-driven brands who want their values to be as visible as their products.
Press Identity
PR on demand for early-stage businesses.
A faster, smarter way to secure media coverage and build credibility from day one. For startups and growing brands who need PR that moves at their pace. pressidentity.com
Why POP

The agency
behind the results.

We are the winners of the PRCA MENA Award for Best Media Campaign, Small Agency, for our work with Gulfood. We have been named to the Caterer Middle East F&B PR Power List three years in a row.

Our reputation is not built on awards. It is built on showing up, delivering and doing right by every client we work with.

PRCA MENA Winner 2025 PRCA MENA
Winner 2025
PRCA MENA Member PRCA MENA
Proud Member
We know this market.
The GCC media landscape, its culture, its nuance and its unwritten rules. We operate in English and Arabic, with dedicated in-house specialists in both languages, giving clients access to the full breadth of regional and international press. That knowledge is not something you can shortcut.
We have real relationships.
With journalists, editors, creators and decision makers built over years of integrity and consistency, not just a contacts list.
You get senior people.
The team working on your account understands your business, not just your brief.
We are genuinely invested.
In your wins, your reputation and your growth. That energy shows up in the work.
We deliver. No matter what.
200+ clients and years of results say more than we ever could.
The POPstars

The people behind the work.

Sarah Curtis and Zainab Imichi Alhassan
Sarah Curtis
Co-Founder
Zainab Imichi Alhassan
Co-Founder

POP Communications was founded by Zainab Imichi Alhassan and Sarah Curtis, two of the most connected and instinctive communications minds in the region.

Zainab and Sarah started POP with a simple but ambitious belief: that the right story, told to the right people at the right moment, can change everything for a business. More than a decade and 200 clients later, that belief has not changed. The results have just gotten louder.

Between them, Zainab and Sarah bring a rare combination of strategic rigour and creative instinct. They understand the zeitgeist. They know what the market is talking about before it becomes a conversation.

In 2023, they were recognised as Media Leaders at the Mastercard Women SME Leaders Awards, a reflection not just of what they have built, but of how they have built it.

They are not just PR practitioners. They are trusted advisors, reputation architects and the kind of partners who will tell you what you need to hear, not just what you want to hear. Backed by a team of specialists, Zainab and Sarah have built POP into one of the most respected independent communications agencies in the Middle East.

In a crowded market, we make you POP.
Get in Touch

Let’s talk about
your reputation.

In a crowded market, we make you POP.

Based in Dubai. Serving the GCC.
English and Arabic, in-house.

Business Enquiries
Office Tel
Office
The Manor by JA, Ground Floor, Office beside The Garden Restaurant, Al Furjan, Dubai, UAE

We typically respond within one business day.

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Thank you for reaching out. A member of the POP team will be in touch within one business day.