Award-winning PR & Communications agency based in Dubai. For brands and leaders across the GCC and international clients entering the Gulf market.
POP Communications is an award-winning PR & Communications agency based in Dubai, trusted by brands and leaders across the GCC and beyond. We work with regional businesses building their reputation at home and with international brands entering the Gulf market for the first time.
We have spent over a decade building reputations, telling stories and creating influence that moves the needle. From startups making their first move to multinationals managing complex narratives, we bring the same thing to every client: deep expertise, genuine relationships and a commitment to delivering, no matter what.
PR today goes far beyond press releases. It lives in the journalist who takes your call, the creator whose audience trusts them completely, the boardroom conversation that shapes how your company is perceived at the highest level. We understand every one of those environments and know how to work them.
Our clients come to us because they want an agency that gets it. That understands the regional landscape, knows the right people, and brings real energy and excitement to their brand. One that treats their reputation like it is our own.
We operate in both English and Arabic. Our dedicated Arabic-language specialists handle copywriting and media pitching in-house, giving clients genuine access to the full breadth of the region's media landscape, from English-language business and lifestyle press to Arabic-language publications and broadcast. No outsourcing. No translation layer. The same standard of work in both languages.
Reputation is not built in one place. It lives in the coverage your audience reads, the voices they follow, the events they attend and the conversations happening behind closed doors. Everything we do is in service of one goal: the right people see you, hear you and remember you.
We deliver every service in both English and Arabic, in-house, with dedicated specialists in each language. Whether you are a GCC brand building regional presence or an international business entering the Gulf market, we know this landscape from the inside.
Most agencies are built around one sector. We are not. Over a decade of working across every major industry in the GCC means we have relationships with journalists, editors and creators from lifestyle and culture to finance, technology, F&B and everything in between, across both English and Arabic media.
That breadth is a direct advantage for our clients. When you work with POP, your story is not limited to your vertical or your language. It travels freely across English and Arabic media categories, reaching audiences that single-sector agencies simply cannot access. Business coverage. Lifestyle features. News breaks. Tech press. Regional and international. All of it is on the table.
From regional conglomerates to global multinationals, from early-stage startups to household names. We have built reputations across every sector and every stage of growth.
We are the winners of the PRCA MENA Award for Best Media Campaign, Small Agency, for our work with Gulfood. We have been named to the Caterer Middle East F&B PR Power List three years in a row.
Our reputation is not built on awards. It is built on showing up, delivering and doing right by every client we work with.
POP Communications was founded by Zainab Imichi Alhassan and Sarah Curtis, two of the most connected and instinctive communications minds in the region.
Zainab and Sarah started POP with a simple but ambitious belief: that the right story, told to the right people at the right moment, can change everything for a business. More than a decade and 200 clients later, that belief has not changed. The results have just gotten louder.
Between them, Zainab and Sarah bring a rare combination of strategic rigour and creative instinct. They understand the zeitgeist. They know what the market is talking about before it becomes a conversation.
In 2023, they were recognised as Media Leaders at the Mastercard Women SME Leaders Awards, a reflection not just of what they have built, but of how they have built it.
They are not just PR practitioners. They are trusted advisors, reputation architects and the kind of partners who will tell you what you need to hear, not just what you want to hear. Backed by a team of specialists, Zainab and Sarah have built POP into one of the most respected independent communications agencies in the Middle East.
Based in Dubai. Serving the GCC.
English and Arabic, in-house.