How do I get my brand mentioned by ChatGPT?

There is no switch to flip. AI assistants draw on what is published about a brand: press coverage, interviews, trade media and third-party profiles. Credible, consistent coverage in the outlets they read is what shapes the answer, and that is what PR delivers.

Does AI visibility PR work in Arabic?

Yes. Arabic-language coverage is often thin for brands in the region, which makes it a place to stand out. Our Arabic-language specialists write and pitch in-house, alongside the English team.

How is this different from SEO?

SEO is about ranking your own pages in search results. AI visibility is about being named and recommended in generated answers, which leans harder on what others publish about you than on your own website. The two support each other.

Can you guarantee my brand will appear in AI answers?

No, and be wary of anyone who says they can. Assistants change and their answers vary from one run to the next. What we can do is strengthen the sources they draw on and check how they describe your brand.

GCC brands that want to be the name an assistant gives when a buyer asks, and international companies entering the Gulf that need to be known in English and Arabic before the first enquiry arrives.

POP Communications | Dubai's PR Agency for AI Visibility

Who We Are

More than a PR agency.

In a crowded market, we make you POP.

POP Communications is an award-winning PR & Communications agency based in Dubai, trusted by brands and leaders across the GCC and beyond. We work with regional businesses building their reputation at home and with international brands entering the Gulf market for the first time.

We have spent over a decade building reputations, telling stories and creating influence that moves the needle. From startups making their first move to multinationals managing complex narratives, we bring the same thing to every client: deep expertise, genuine relationships and a commitment to delivering, no matter what.

PR today goes far beyond press releases. It lives in the journalist who takes your call, the creator whose audience trusts them completely, the boardroom conversation that shapes how your company is perceived at the highest level. We understand every one of those environments and know how to work them.

Our clients come to us because they want an agency that gets it. That understands the regional landscape, knows the right people, and brings real energy and excitement to their brand. One that treats their reputation like it is our own.

We operate in both English and Arabic. Our dedicated Arabic-language specialists handle copywriting and media pitching in-house, giving clients genuine access to the full breadth of the region's media landscape, from English-language business and lifestyle press to Arabic-language publications and broadcast. No outsourcing. No translation layer. The same standard of work in both languages.

What We Do

Influence with every
audience that matters.

Reputation is not built in one place. It lives in the coverage your audience reads, the voices they follow, the events they attend and the conversations happening behind closed doors. Everything we do is in service of one goal: the right people see you, hear you and remember you.

We deliver every service in both English and Arabic, in-house, with dedicated specialists in each language. Whether you are a GCC brand building regional presence or an international business entering the Gulf market, we know this landscape from the inside.

Media Relations & Coverage

Your story, in the publications your audience trusts.

Influencer & Creator Engagement

Influence where your audience actually lives.

Strategy & Advisory

The thinking behind everything. Senior counsel before your next move.

Launch & Campaign PR

Making your market entry impossible to ignore.

Crisis Communications

Protect what you have built when it matters most.

C-Suite & Executive Communications

Build the personal brand behind the business brand.

Stakeholder & Investor Relations

Influence the rooms where decisions get made.

Events

Moments that put you in the room with the people who matter.

Internal Communications

Make sure your people believe the story too.

Our Superpower

Every industry.
Every outlet.

Most agencies are built around one sector. We are not. Over a decade of working across every major industry in the GCC means we have relationships with journalists, editors and creators from lifestyle and culture to finance, technology, F&B and everything in between, across both English and Arabic media.

That breadth is a direct advantage for our clients. When you work with POP, your story is not limited to your vertical or your language. It travels freely across English and Arabic media categories, reaching audiences that single-sector agencies simply cannot access. Business coverage. Lifestyle features. News breaks. Tech press. Regional and international. All of it is on the table.

Finance & Fintech

Banks, payments, investment

Food & Beverage

Restaurants, FMCG, hospitality

Technology

SaaS, AI, consumer tech

Education

Universities, EdTech, training

Beauty & Wellness

Skincare, health, lifestyle

Retail & Fashion

Luxury, e-commerce, consumer

Real Estate

Developers, property, design

Home & Living

Appliances, furniture, interiors

Mobility

Automotive, transport, chauffeur

Exhibitions & Events

Trade shows, expos, activations

Selected Work

Results that speak
for themselves.

Media Relations & Content Strategy

Tamara

Landmark deal. Global stage. Zero media spend.

Tamara, KSA's first fintech unicorn, secured a landmark asset-backed financing deal with Goldman Sachs, Citibank and Apollo Global Management. We managed all communications around the announcement at Money20/20, including liaising with three investment partners, crisis communications when the press release leaked early, and CEO speech writing. We then followed up with UAE Central Bank regulatory approval coverage the following month.

Placements (ABF)

171M+

Total Reach

$5.5M

PR Value

Brand Awareness & Industry Positioning

HKUST

World-class university. Middle East audience.

The Hong Kong University of Science and Technology needed to build credibility and drive student recruitment across the UAE and GCC with no physical presence in the market. Over three campaigns spanning 2024 to 2025, we developed strategic content frameworks, secured media placements across English and Arabic outlets, and positioned HKUST spokespeople as thought leaders across technology, innovation and higher education.

108+

Placements

24.7M+

Total Reach

$336K+

PR Value

Media Relations & Influencer Engagement

NRTC Fresh

Brand building from zero, across a nation

NRTC Group had over 40 years of heritage as one of the Middle East's largest importers of fresh produce. Their B2C platform NRTC Fresh was barely known a year after launch. We built a full communications programme spanning media, influencer and social, running integrated 360 campaigns month on month over two and a half years.

450+

Placements

435M

Total Reach

$4M

PR Value

Media Relations & Brand Awareness

Zofeur

Three campaigns. Five years. One brand built from the ground up.

Zofeur, the UAE's pioneering pay-per-minute chauffeur platform, came to POP at launch stage and stayed through three distinct growth campaigns across 2021, 2023 and 2025. From seed funding to Abu Dhabi expansion to the launch of Zofeur 2.0, we built the brand narrative, managed media relations across English and Arabic press, secured broadcast interviews and positioned the founders as mobility thought leaders. Zero media spend across all three campaigns.

140+

Placements

44M+

Total Reach

$1.3M+

PR Value

Four of 200+ campaigns across the GCC. Get in touch to see more.

Client Testimonials

What our clients say.

“Received great support from POP Communications. Great value for money. Highly recommended especially for startups.”

Ishrath Hasmin

Co-Founder & COO

Zofeur

★★★★★

“It was a pleasure for us to work on the opening event and the PR materials related to it with the POP Communications team. The team has been guiding us, advising on best practices, worked with a specific budget and made sure that the event was a success. We would definitely recommend them for your events.”

Justine Doppler

Marketing Manager

Nolte Küchen

★★★★★

“Working with POP Communications team felt like working with your own family. They have understood the concept despite its uniqueness and ‘edginess’ and results started flowing almost immediately. We have great expectations from POP fam and they are delivering their promise.”

Ibrahim Abudyak

Co-Founder

The Smash Room

★★★★★

“We started working with POP Communications at a time when we had a lot of exciting things happening with the brand, but we didn’t know how to communicate it to our consumers. In the first week of working with POP, our news was everywhere and we were able to effectively reach our target audience.”

Kerbez Kabykey

Marketing Manager

Istana

★★★★★

“We used POP Comms to help launch our food brand in the UAE and have been super impressed by their thought process, market knowledge, output and deliverables. Sarah and Edward have been really easy to work with and I would gladly recommend them to anyone looking to grow their presence in the market.”

Oliver Pinkus

General Manager

Planted Foods

★★★★★

“While working with POP Communications for PR purposes, we have witnessed a great dedication from the team who were handling our accounts and a beyond-amazing availability to stay hands-on for ongoing topics. I recommend them to any business that is looking for proper implementation of a PR strategy, especially startups.”

Hasan Abughosh

CMO

Jeeny

★★★★★

“POP Communications has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It’s great to work with such a professional, fun and highly innovative team. We’ve enjoyed significant results from their services and we look forward to continuing our relationship.”

Marketing Team

Saba Kombucha

★★★★★

“I worked with POP Communications on the launching project of Lynor Jewelry. Throughout the project, we secured very exciting and important coverages in media and did effective influencer engagements. I received great support from the POP team throughout the project and they were very prompt and helpful in answering any enquiries. I highly recommend POP Communications to any company, small or large, newly-established or in the maturity stage.”

Edward Kandaleft

Founder

Lynor

★★★★★

“It’s easy and nice to work with the POP Comms team. Everyone is very responsive, dedicated, friendly, and excited about the ideas to build the brand, which makes it easy to put them all into action. Results have been great!”

Henrique Dias

General Manager

Future Farm

★★★★★

“POP does a wonderful job of making our brand promises reach to our target audience. We loved the convenience and timeliness of POP way of working while organising together live cooking activities or planning our new launches or creating social media assets for our channels. The team is very much co-operative for each and every request from our side. I would personally recommend POP if you want to explore what else you could do for your brand.”

Piril Kavala Altinsoy

Brand Manager

Bosch

★★★★★

“On behalf of the NRTC team, I would like to thank you for the quality of service you have provided us for the past 2 years. We sincerely appreciate the level of detail and accountability you have demonstrated on promoting NRTC Fresh. Our business grew thanks to your team’s effort and dedication, and especially their willingness to accommodate our urgent and short notice needs. We have, and will continue to, recommend your services to other companies and contacts.”

Soula Baroudi

Marketing Manager

NRTC Fresh

★★★★★

“POP Communications deliver great service, value for money to achieve the best results for your budget. The team is experienced, friendly and dedicated to achieve success for your campaign. Love working with them and loved the results even more.”

Berna Burger

Central Consumer Marketing Manager

Bioderma

★★★★★

“We have had the pleasure of collaborating with POP Comms for several PR announcements. The agency consistently delivered outstanding PR coverage, securing placements across various media outlets and covering insightful interviews that helped elevate our brand’s visibility. We would also like to extend our sincere gratitude to Sarah who played pivotal roles throughout the entire process. We look forward to continuing our successful partnership.”

Racile Kabbara

HR Manager

Terra

★★★★★

“I could not be happier with my collaboration with POP Communications, a true team of superstars! The perfect partner to support and help your business grow. Can’t recommend them more!”

Basma Chaieri

Founder

Etika Jewels

★★★★★

“It’s a pleasure having POP Communications as our PR agency. Working with them has helped us to increase our market exposure and generate a positive impact on our company. Their attention to detail, flexibility, commitment, and willingness to always go the extra mile makes it feel like an extension of our in-house marketing department. This makes a huge difference as it is very easy to work and coordinate with.”

Alberto Alonso de Prado

Head of Marketing

Watermelon Market

★★★★★

Why POP

The agency
behind the results.

We are the winners of the PRCA MENA Award for Best Media Campaign, Small Agency, for our work with Gulfood. We have been named to the Caterer Middle East F&B PR Power List three years in a row.

Our reputation is not built on awards. It is built on showing up, delivering and doing right by every client we work with.

PRCA MENA
Winner 2025

PRCA MENA
Proud Member

We know this market.

The GCC media landscape, its culture, its nuance and its unwritten rules. We operate in English and Arabic, with dedicated in-house specialists in both languages, giving clients access to the full breadth of regional and international press. That knowledge is not something you can shortcut.

We have real relationships.

With journalists, editors, creators and decision makers built over years of integrity and consistency, not just a contacts list.

You get senior people.

The team working on your account understands your business, not just your brief.

We are genuinely invested.

In your wins, your reputation and your growth. That energy shows up in the work.

We deliver. No matter what.

200+ clients and years of results say more than we ever could.

The POPstars

The people behind the work.

Sarah Curtis

Co-Founder

Zainab Imichi Alhassan

Co-Founder

POP Communications was founded by Zainab Imichi Alhassan and Sarah Curtis, two of the most connected and instinctive communications minds in the region.

Zainab and Sarah started POP with a simple but ambitious belief: that the right story, told to the right people at the right moment, can change everything for a business. More than a decade and 200 clients later, that belief has not changed. The results have just gotten louder.

Between them, Zainab and Sarah bring a rare combination of strategic rigour and creative instinct. They understand the zeitgeist. They know what the market is talking about before it becomes a conversation.

In 2023, they were recognised as Media Leaders at the Mastercard Women SME Leaders Awards, a reflection not just of what they have built, but of how they have built it.

They are not just PR practitioners. They are trusted advisors, reputation architects and the kind of partners who will tell you what you need to hear, not just what you want to hear. Backed by a team of specialists, Zainab and Sarah have built POP into one of the most respected independent communications agencies in the Middle East.

In a crowded market, we make you POP.

We build
reputation
and influence.

More than a PR agency.

Influence with every
audience that matters.

Every industry.
Every outlet.

Trusted by brands
that mean business.

Results that speak
for themselves.

Recognised. Covered. Respected.
In English and Arabic.

What our clients say.

The POP family.

The agency
behind the results.

The people behind the work.

When your customers ask AI,
does it know you?

Six questions. Two minutes.

Thank you.

Let’s talk about
your reputation.

Message received.

We buildreputationand influence.

More than a PR agency.

Influence with everyaudience that matters.

Every industry.Every outlet.

Trusted by brandsthat mean business.

Results that speakfor themselves.

Recognised. Covered. Respected.In English and Arabic.

What our clients say.

The POP family.

The agencybehind the results.

The people behind the work.

When your customers ask AI,does it know you?

Six questions. Two minutes.

Thank you.

Let’s talk aboutyour reputation.

Message received.

We build
reputation
and influence.

Influence with every
audience that matters.

Every industry.
Every outlet.

Trusted by brands
that mean business.

Results that speak
for themselves.

Recognised. Covered. Respected.
In English and Arabic.

The agency
behind the results.

When your customers ask AI,
does it know you?

Let’s talk about
your reputation.