PR Agency For Salon and Spa Archives

A Whimsical Touch Of Podcast For PR

The media landscape is constantly evolving and so are the tools for an effective PR. Aside from the viable press releases, trade publications, and events, another flourishing platform for any PR Agency to use is Podcast. You’ve surely heard of it and now, it is actively making itself pop in the world of media. Today,…

June 17, 2021

4 Fundamentals for a Positive, Productive Workplace

We spend a large portion of our lives at work, therefore it’s vital that we are happy to get up and go! Studies on the link between employee welfare and productivity show that a happy workforce is a much more productive one. Whilst a high-pressure environment may yield some initial results, it is not sustainable…

March 8, 2021

4 Changes to the Beauty Industry During the Global Pandemic

If you belong to a beauty PR agency and you represent brands, your marketing strategy will likely have changed in accordance with recent trends. The impact of the Covid-19 pandemic on the beauty industry was massive. But the industry only ever adapts. Here are 4 trends that emerged during our life in lockdown and are…

February 25, 2021

Fake News: How the PR Pros Cut Through the Noise

There’s no doubt you’ve heard of hashtag fake news. It’s a phenomenon that poses a threat to brand reputation as people are not questioning the content they consume. HOW DOES IT SPREAD? • Consuming news in a few clicks The expansion of social media has paved the way for a whole host of misinformation. The…

February 18, 2021

WHAT IS CLUBHOUSE AND HOW CAN YOU USE IT TO GROW YOUR BUSINESS?

In case you haven’t heard, Clubhouse is the latest social app on the scene attracting business people, PR professionals and entrepreneurs. WHAT IS IT? It’s an audio-based platform in which users can listen to or host live conversations. These interactions happen in audio chat rooms and range from podcast-style talks to seminars and conferences. The…

February 15, 2021

The Productive Power Of The To-Do List

When it comes to work routines in this current season, some of your normal habits might have changed. Levels of productivity have been constantly changing along with the turbulence of the recent months. However, our top and most important piece of advice to achieve ultimate productivity levels is to MAINTAIN YOUR TO-DO LIST. All…

July 15, 2020

4 Steps To Create A Successful PR Plan For Your Business

Planning a strategy is necessary in every aspect of business, this is equally important when creating a PR plan. Whether looking at the month, quarter or year, there are steps to follow in order to develop a well-structured and carefully thought-through plan. A PR plan should map out the strategy and activities that will…

July 11, 2020

5 Reasons why PR is essential for small businesses

When you are starting up or running a small company, inevitably you will be assessing your budget to see where you should be allocating costs. “What costs are essential”, “Should we invest in advertising or is PR more suitable for our strategy?” are questions that you might be trying to answer. How about if…

April 26, 2020

Why your business needs PR and media management during this Global Crisis

As the world goes into lockdown there are many issues that businesses are facing. Having a strong relationship with the media, influencers and public through digital platforms is crucial for the survival of a company. At the cycle of supply and demand has rapidly changed and the digital space has heightened sensitivity to the communications…

March 26, 2020

How to handle communications during the COVID-19 crisis

The current global pandemic has taken the world by surprise. Drastic actions are being taken at an extremely rapid pace. To handle these unprecedented times, a reaction is required for all sectors to give clear, concise and fast-paced communications. More than ever, people are turning to social media and to news sites for consistent news…

March 24, 2020