Why your business needs PR and media management during this Global Crisis
As the world goes into lockdown there are many issues that businesses are facing. Having a strong relationship with the media, influencers and public through digital platforms is crucial for the survival of a company. At the cycle of supply and demand has rapidly changed and the digital space has heightened sensitivity to the communications being released, having management to help steer your business through this delicate and disruptive time.
AVOIDING MISCOMMUNICATION
In the current market, a message put out on any platform by any business could go viral. Whether this is in a positive way or has a negative impact on the business depends on the style and delivery of the communication itself, having advice on this and even better, someone to communicate with the media for you will help to minimise the risk of negative press.
CRISIS MANAGEMENT
We have all experienced and lived through this continuously changing situation, trying to run a business as well as stay on the forefront of what is happening within the media and digital communications landscape can be difficult to navigate. This is where a PR Agency can help, they can keep you updated with advice on how to react or respond in situations that might occur.
KEEPING ENGAGEMENT HIGH
The challenge during this season is to ensure that your business remains in the minds and on the screens of your existing audience. Currently, the whole world is leaning on social media and media sites for news, information and socialisation. Engagement is higher than ever, but it is necessary to keep producing exciting and buzzworthy content! This is where a PR or Digital Media Agency can support, as they are trained to understand and increase engagement to attract the general public.
RE-LAUNCHING
When public locations re-open, there is going to be an aggressive push across all sectors to get business up and running again. Just as your company might be attempting to stay relevant in the social media or digital space right now, the same situation could occur in the next phase of re-launching into a new normal. Having a strong public relations team will help your business to stand out in the press as well as to your target market. They can help with re-launch campaigns with influencers and media through events, reviews or giftings that we help to create a buzz and bring in more customers.