5 ways to run a successful social media campaign

Getting ready to launch a new product or service? Or maybe you’re just looking to boost sales and grow brand awareness. Social Media campaigns can be extremely effective in driving sales and creating real results. Running a campaign has multiple benefits but can also be a waste of time, effort and capitol if not run with a good strategy and action plan.

Social media campaigns will help you to connect with your existing audience and encourage them to spread the word about your brand. However, there are multitude of factors that need to be considered in order to achieve success through social media initiatives:

1. Have a killer strategy

Take sufficient time to create a plan. Write down your objectives and build your strategy around it. We would suggest taking time to look at previous campaigns and how your competition runs their campaigns. After completing this analysis and understanding the tactics you will use to achieve your strategy, only then, would we suggest beginning to implement your plans.

2. Appeal to your target audience

Research is the key to success. Know what your audience respond to; historically, how do they react to specific types of content? What are their habits, what do they post about, what do they engage with? You need to be asking these questions and researching the answers. You will then be able to tailor and amend your plans to focus on the areas which bring more probability of success.

3. Run a Competition

Social Media users are prone to engage with content if they are likely to benefit from it. Our advice to our clients would almost always be to include a giveaway, competition or promotion in a campaign. Furthermore, adding terms to the competition such as ‘tag a friend’ or ‘like the post and follow the profile to win’ is a great way to rapidly boost followers and engagement.

4. Promote your content

Without a doubt, promoting your content will drive higher results. Organic growth on social media can be slow due to algorithms, however, boosting your content will increase your reach. When paired with high-quality content that includes an effective call-to-action, you will achieve your objectives and see real growth in the areas you are targeting.

5. Use interactive features to your advantage

Don’t waste the features that are in front of you. Strengthen your campaign by including interactive features on offer. Instagram and Facebook Live streams will give live interactions with the target audience. Using interactive features in stories can give insight into what your audience prefers, what they are interested in seeing more of etc. Finally, one of the key interactions you can achieve on social media is using user-generated content to your benefit, especially if that content is from someone influential. Repost and show your following the other users who are loving your product or service.

Running a campaign can be a lot of work and required time, effort and investment to achieve success. Need some support for your social media? Reach out to us at info@popcomms.ae and we’d be happy to help your brand achieve its goals.