Why The Rise of Travel Influencers Means You Need to Hire a Travel PR Agency
With the rise of influencers Instagramming their hotel stays and vacations, it’s more important than ever to ensure you have the right travel PR agency partner in place. Even if you are a high-end brand looking for a luxury travel PR agency, the same applies.
Undoubtedly there are many benefits to using influencers to promote your properties. Firstly, they will create visually stunning content for you and secondly, they will give their followers a trusted account of their experiences.
So why do you need to spend money on a travel PR agency when you already have a list of influencers who want to come and stay and post for you?
It all boils down to messaging and brand. A travel PR agency will ensure all content that is being posted about your properties is consistent, on brand and communicates the messages you want to. Whether you want to highlight your excellent F&B offerings, family leisure activities or luxury spa offerings, your public relations agency will help you to identify the right influencers and that they are posting about the right things.
A travel public relations agency will help you to manage this process. With the rise of influencers, the role of the travel PR agency has evolved over the years and nowadays any specialist travel public relations agency worth their salt will be there for you to help give guidance on messaging and brand and work closely with influencers to create authentic content that communicates the right brand messaging. Just because X influencer has over 100,000 followers, doesn’t mean they are the right fit for your hotel – they need to be the right fit.
Your travel PR agency will help you to identify your communication objectives, the credible influencers you should be working with, what type of content you need to be creating and will keep an eye on your competitor’s activity at the same time. With so much clutter and noise out there, you need to work with the right partner that will help you to create meaningful and impactful content that reaches the right target audience for your needs.