Social Media Marketing for Expo 2020
Social media is no longer just a platform for connecting with friends and family. Brands have stepped up on the trend and are using social media platforms like Instagram, Twitter and Facebook to build a connection with their audience and create engaging content to promote their product or service. This is otherwise known as social media marketing.
With Expo 2020 taking place this year, The UAE has major plans to set the bar high with the event and create history. This means that businesses in the region will need to prepare for the global exposure that this six-month event will bring to their brand. Social Media should be considered an important part of your marketing strategy during this period, as the Expo serves as an opportunity to grow your business, create international partnerships and build brand awareness.
Customer Relationships
By marketing your brand online and creating a platform to connect with your customers, Expo attendees will already have an insight into who you are as a company and what it is you offer before the event takes place. This online visibility helps to build a sense of trust and familiarity with your brand, giving the chance for you to start developing partnerships and relationships with potential customers early on.
Generating Buzz
With the number of global attendees expected at the Expo, it is crucial for your business to create a ‘buzz’ in advance of the event. With Dubai promoting Expo 2020 on social media, this creates conversation, generates this buzz in the lead up of the event and gains interest from a global audience. Your company should utilise social media strategies and join in on this online conversation surrounding Expo to generate attention towards your brand and make attendees aware of your presence at Expo.
Communications Agency
While maintaining a strong social media marketing plan is important for the Expo, it is even more important to develop a plan that will have a long-lasting effect on your brand. A communications agency has the tools to help you manage your social media platforms effectively through content creation, advertising and engagement to build long-lasting interest around your brand before, during and long after Expo’s event.