Vita Coco

Our Work

Vita Coco, founded in 2004 and based in New York City, is the world’s leading coconut water company, available in natural and great tasting fruit varieties. Sold at over 125,000 retailers globally, Vita Coco has established itself as a global leader in the natural-functional beverage company. Although already well established, POP Communications was commissioned to strengthen media relations and highlighting the range of Vita Coco through influencer engagement, strategic partnerships, events and PR stunts.