Makeup Lab

Our Work

Offering customers a unique beauty experience, Makeup Lab is a beauty retailer that aims to help each person own their individual beauty. With internationally sourced, innovative products bringing the latest beauty trends, POP Communications created awareness and demand for brands stocked at Makeup Lab through consistent influencer engagement. We also launched the store’s La Mer branch as well as created campaigns that will resonate with their core target audience of Khaleeji women.