Ink Hotel

Opened in 2022, INK Hotel is a 4-star boutique hotel located in the heart of Al Jaddaf, within the Jaddaf Waterfront community overlooking Dubai Creek. It is managed by Vivere Hospitality, a Dubai-based hospitality management company providing effective operational, tactical, and strategic solutions to hospitality businesses. The 5-storey hotel is a fun, trendy, and offbeat property with a distinctive vibe focusing on sustainability and a commitment to honing hospitality excellence in the region. POP Communications looked after the hotel’s public relations and successfully launched its B2B and B2C communications. We helped build the brand’s thought leadership through media interviews with key spokespersons, award nomination submissions and award wins, and facilitating brand buy-in through influencer marketing and highlighting monthly offerings.