Hey Marly

Hey Marly is a German fashion accessories brand that caters to women from all walks of life. The brand offers a wide range of fashion accessories such as handbags, footwear, hats, scarves, wallets, and much more. The brand revolves around portraying self-love and champions positivity, happiness, and freedom through its collection of products while tying into the epitome of the Hey Marly woman, who is confident, stylish, and free-spirited. POP Communications was heavily involved in Hey Marly’s launch in the UAE through public relations, social media performance marketing, brand consultancy, and social media graphic content creation. We also helped build the brand’s online and offline awareness through an intimate event, social media joint giveaways with like-minded brands, and extensive influencer and media gifting.