5 Reasons: Why Influencer Marketing Is Here To Stay?

Gone are the days where brand endorsements are exclusive to celebrities! Now we can look to the girl next door, the gamer guy or even our friend to see what’s poppin’!

WHAT IS INFLUENCER MARKETING?

It’s a tool that uses creators on social media platforms to advocate for a brand or service. These creators have a dedicated following and can influence their purchasing decisions.

Here are five reasons why it is beneficial to implement an influencer marketing strategy in your business.

1. Connecting to the target audience

You can align your brand with an influencer based on the target audience. Market research can be done right from the social media platform to determine who fits into your niche. Perhaps you want to break into a new demographic? Previously, we had to put out ads in magazines or on TV which didn’t guarantee views from the right people. With an influencer relationship, we are more likely to reach those targeted people.

2. Cost-Effective

Influencers are creators. They often use their own equipment and resources to craft beautiful content. You can then run ads against it based on their audience’s interests. They bring not only revenue but brand awareness. This is important for driving traffic, gaining new followers and creating trust.

3. The value exchange

Influencers deliver a higher engagement rate based on their devoted social following. The fact that they are more accessible means they drive social buzz and therefore offer a better ROI. Some consumers would much rather take advice from someone authentic and in doing so they feel connected to the influencer and the brand.

4. Trackable

Software tools allow us to analyse campaign data to determine if it was successful. These performance-based metrics show us who drives the sales and what affects our consumer’s habits.

5. Choice!

From micro to macro-influencers and everything in between, there are so many options. Whether you want to work directly with the influencer or work with their agent, the scope for brand partnerships is wide. There is something for every niche.

CONCLUSION

If you are developing your marketing strategy, influencer marketing should be a part of that. By using an authentic individual as the spokesperson for your brand, you can create a social buzz, drive sales and improve engagement rates.

For help with brand-influencer partnerships, get in touch with us at popcomms.ae.