5 Mistakes Beauty Brands Make On Social Media

Social media marketing is more important than ever and is big news for your business. It’s a great way to reach a diverse audience, with many people using at least one social networking site every single day. The potential for businesses to connect with would-be customers and network with like-minded individuals is not to be overlooked, and beauty brands in Dubai should be making the most of social networking sites such as Facebook, Instagram and Twitter, to promote their products and engage with the wider community.

Here at Pop Communications, we know a thing or two about social media and the dos and don’ts to make sure your brand is POPPIN’. Check out our list of 5 Mistakes Beauty Brands Make on Social Media to make sure your brand continues to stand out from the crowd.

Ignoring Your Community

Whether you’re receiving positive or negative feedback, it is important to engage with your followers, answer their questions and respond to any comments that they may have. It’s called SOCIAL media for a reason so be proactive, interact with your followers in a friendly, likeable manner and watch them turn into loyal customers right before your eyes.

Over Promoting Yourself

Guess what? The world doesn’t revolve around you and neither does social media. One of the biggest faux pas that beauty brands make, is making their content all about themselves and spamming their followers’ timelines with posts that scream, ‘me, me, ME!’. Whether it’s the work of a makeup artist using your stuff, a potential customer looking for recommendations or an influencer reviewing your products – share away and watch your brand’s social media become a fully-fledged beauty community where everyone feels involved.

Not Having A Social Media Strategy

If you fail to plan, you plan to fail. This saying couldn’t be truer for social media. Devising a practical social media plan is the key to establishing a successful online presence. It’s important to create goals and set yourself targets to work towards – that way you are clear on what you are trying to achieve and can allocate resources accordingly. Having a manageable posting schedule is also important to ensure you’re consistently putting out great content.

Trying To Take On Too Much

One of the biggest mistakes we see people make is when they try to take on too much. Trying to have it all – A Facebook, Instagram, Snapchat, Pinterest and LinkedIn page for your beauty brand may seem like a good idea but if you’re spreading yourself too thin and aren’t doing any of them particularly well, your brand will ultimately suffer. Pick one or two platforms to begin with and absolutely nail your content and strategy before you launch additional accounts.

Not Having A Clear Social Media Policy

With any brand on social media, it’s crucial that you develop a clear and consistent social media policy so that everyone can be on the same page. Regardless of who manages your social media accounts, there should be guidelines in place to avoid any embarrassing mishaps and to ensure that everything shared is on-brand and gives a clear message as to who you are and what your company is all about.