Zofeur

Zofeur is a Dubai-based start-up and the MENA region’s first pay-per-minute chauffeur service. The platform offers hassle-free hiring of personal chauffeurs through its mobile application with no minimum usage commitment and serves the emirates of Dubai and Abu Dhabi. It also offers fully insured rides and can be used in several scenarios such as; dropping your personal car to and from its service if you are busy, driving you safely home after a night out, dropping your kids to and from school if you are unavailable and many more use cases. POP Communications played a crucial role in announcing the brand’s launch to the market, announcing its seed funding success and its expansion into Abu Dhabi, thereby appealing to both B2B and B2C audiences. Moreover, we built thought leadership for Zofeur’s founders by facilitating key interviews with top-tier media.