The Wings

International art curator Ellen Nash introduced ‘The Wings’ collection by renowned UK-based artist Georgii Uvs at BOCCARA Gallery in Gate Avenue, DIFC. The exhibition marked Georgii’s debut showcase in the UAE and featured a unique and thought-provoking collection of abstract artworks that push the boundaries of artistic expression, utilizing single pigments and mixed ultraviolet reactive pigments to explore the concepts of existence and freedom. POP Communications engaged in public relations to drive awareness about the exhibition while elevating the artist’s and curator’s expertise and credibility in the sector. Award nominations also helped the curator win an award, thereby building credible exposure in the industry. Event support was also provided by inviting and securing media and influencers in the art community to attend the launch event and boost footfall to the exhibition.