The Bellies

The Bellies from Bellyville are fun, interactive and innovative toys, to provide children with a unique experience. The Bellies launched sales in September 2018 and has since become a huge success in the toy industry, closing the 2018 year at the top of the Spanish market. The Bellies are distributed under A. L. General Trading, a company with over 200 brands and product coverage across the Middle East. POP Communications was appointed as The Bellies’ PR agency in the UAE in September 2019. We carried out a full-fledged influencer marketing campaign along with a heavy focus on securing coverage in all top-tier parenting titles in the country.