Side Kick

Sidekick Dubai is the home of gourmet fries, flavorful soft burgers, beautiful donut cones and a whole new array of sidekicks in the UAE. Tailored after superheroes, the environment and menu at Sidekick Dubai is curated to make you relive your old superhero memories and also take your taste buds and cravings on an interesting ride of flavor bursts and never imaged combinations of toppings and trimmings. POP Communications’s major services included Influencer Marketing and PR – We introduced this new concept to relevant media platforms in both English and Arabic and secured coverage  in top tier media outlets. We also carried out different influencer marketing strategies for the brand by reaching out to top tier food influencers across the UAE and negotiating barter deal collaborations.