Pressman’s

Founded in 2014, Pressman’s is a UAE-developed quick-service sandwich chain with various locations across Dubai serving pressed sandwiches wrapped in paper as a homage to 1920s America. They focus on fresh, quick food with no additives or preservatives and bake their own bread in-house daily. POP Communications worked closely with its marketing team to enhance the brand’s social media presence and engage directly with customers to facilitate sales and improve brand perception. We educated customers and increased social media engagement through ads, creative visuals, and giveaways that re-introduced the brand’s USPs of being refreshingly genuine, healthy, convenient, and relatable to the everyday consumer. We also executed influencer marketing to build the brand’s awareness among target demographics,