Maeya

Maeya is a Dubai-based luxury women’s activewear brand founded in 2020 by Saudi National Somaiah Al Dabbagh. Maeya is designed for the confident and fashion-forward woman looking to elevate their activewear. Maeya offers high-end luxury and technical fabrics, unique patterns, and cuts that support both functionality and style, catering to women’s fitness and everyday wear needs. Maeya strives to grow women’s confidence and help them feel beautiful by providing the highest possible quality of fashion-forward activewear. POP Communications supported the Maeya team in handling the communications and public relations of the brand to drive brand awareness and reintroduce Maeya in the market, build brand visibility, and promote their latest collections. POP Communications also supported the team with influencer marketing to build brand awareness among target demographics through activations and gifting, event support for new launches, and helped in securing industry thought leadership opportunities by highlighting Maeya’s founder.