Jotun

Founded in 1926, Jotun is a Norwegian multinational chemicals company dealing mainly in Decorative Paints and Marine, Protective and Powder Coatings organized into seven regions. It is the leading paint manufacturer in the UAE and the market leader in the Middle East. It has expanded across the region in the Middle East, India and Africa and its product range includes Decorative, Protective, Marine, Floor, Concrete Protection, Powder and Intumescent Coatings. POP Communications managed the public relations of Jotun Paints UAE’s B2B and B2C sectors including product launches, new outlet openings, industry partnerships, lifestyle PR and more. Influencer marketing was also used to support event footfall and secure barter painting collaborations with key media and influencers.