Jeeny

Founded in 2014, Jeeny is one of the Middle East’s fastest-growing ride-hailing applications, easing daily consumer needs with on-demand mobility services across Saudi Arabia and Jordan. It is also a joint venture between MEIG (Middle East Internet Group) – Rocket Internet, IMENA, and Knuru. Offering an attractive pricing model, Jenny maintains a higher income for drivers resulting in exceptional passenger service combined with high availability and reliability. POP Communications engaged in B2B and B2C public relations to drive awareness of the platform and brand in the KSA market by highlighting the USPs for both passengers and drivers, appealing to millennial and Gen Z customers and positioning the firm as a key opinion leader. This supported in maintaining industry credibility and attracting potential investors to support its expansion.