Fuel Up

Fuel-Up by Kcal is a results-driven meal prep delivery service designed to support the physical performance goals and active lifestyles of their customers. Their 100% macro-accurate meals are tailored to specific nutritional needs and offer the cleanest, simplest way to fuel the body. Fuel-Up aims to provide its customers with the support and fuel they need to be able to perform better, get stronger, and achieve goals quicker. Fuel-Up is a subsidiary of Kcal – one of the leading healthy meal plan providers in the UAE. POP Communications worked closely with the marketing team to execute a workout event challenging fitness influencers to push their limits and try out Fuel-Up’s range of healthy food and drinks. We also helped enhance the brand’s market exposure through influencer giftings during seasonal occasions and new product launches, and supported the communications of their various initiatives to the media.