Etika Jewels

Founded in 2022, Etika Jewels® is a homegrown sustainable fine jewellery brand that offers timeless jewellery designs made from lab-grown and sustainable diamonds and gemstones. The brand provides consumers with beautiful, ethical, mindful, and affordable diamond and gold jewellery alternatives that aim to disrupt traditional operations by raising ethical standards in the diamond industry. POP Communications has been working with the brand since its launch to generate and maintain brand awareness engaging in public relations through media relations and highly targeted influencer gifting.