Electrolux Arabia

Electrolux Arabia, under the Electrolux Group – is a leading global home appliance company that has shaped living for the better for more than 100 years. They design products with a purpose, reinventing taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations. Electrolux is the world’s second-largest appliance maker by units sold. POP Communications has carried out an Online Review Campaign by gifting micro influencers Electrolux products and encouraging them to post on social media and do online reviews on the website. We have also worked closely worked with Electrolux in terms of event management, by hosting an event for the company’s senior management and key retail partners to celebrate the launch of Electrolux’s direct business in the UAE. Following this, we are also handling the PR communications for the UAE market while maintaining healthy influencer relations with influencer events and collaborations.