BALMESSENCE is an e-boutique for ethical beauty and niche perfumery. POP Communications was tasked with positioning the site as the go to store for ethical beauty lovers in the United Arab Emirates. We achieved this through ongoing media coverage and influencer engagement. We also highlighted and secured media coverage for individual beauty brands available on the site such as Shiffa Beauty, HollyBeth Organics, The Camel Soap Factory, Dr Hauschka, Rock and Ruddle and much more. In addition to this, we regularly profile Angela, the founder of BALMESSENCE in the media.