Aquae Jewels

The Aquae Trademark was established in Paris in 2011 and was founded by Catherine Klastersky, a self-taught jewelry designer and art enthusiast. The brand name Aquae is derived from Latin, meaning water, which describes the purity of Aquae Jewels designs, resembling drops of water. The brand began by retailing through traditional jewellery shops. By 2013, the evident need for affordable, high quality and fine jewellery prompted the brand to establish its Dubai workshop and they shifted to a strictly online retail model. POP Communications has worked closely with the brand to launch their latest collections as well as communicate the message behind the brand to the public through a tailored PR plan of activities and conducting interviews with the key spokesperson. We have also done media and influencers gifting resulting in better engagement and maximizing the outreach and positive reviews.