Planted

Founded in 2019, Planted is the fastest-growing alternative protein startup in Europe. As a Swiss purpose-driven 100% plant-based meat brand, Planted aims to set a new standard for the plant-based meat industry by radically changing the way meat is perceived, produced and consumed and inspiring a shift towards eating plant proteins instead of animals. The brand enables meat eaters to make sustainable, healthy and tasty everyday choices by focusing on the highest quality plant-based meat produced in Switzerland, with high protein content and only using natural ingredients. POP Communications engaged in public relations to build awareness of the brand’s launch in the UAE and Middle East food service markets through a leading regional foodservice distributor.