SOON Nobby x True Izakaya

Located in the heart of JLT, the vibrant SOON Nobby x True Izakaya is inspired by Japanese anime, and cartoons, 1980s retro aesthetics, gaming and karaoke culture. The restaurant delicately infuses the new age meanings focusing on mixology, music and lighting design. Combining traditional Japanese cuisine with neoteric pop culture, SOON Nobby x True Izakaya boasts an all-around party vibe and is the ideal destination for foodies, socialites, party fans and cocktail fanatics. POP Communications has supported with public relations and communications for the brand including communications around SOON’s ongoing offerings and new launches, influencer marketing to strengthen brand awareness and increase brand visibility among target demographics, award nominations and event support for new launches.