POP Communications to represent new F&B concept

Restaurant concept Urban retrEAT has appointed POP Communications as its public relations and social media agency in the UAE. The restaurant is set to open in Yas Mall, Abu Dhabi this summer.

Urban retrEAT is poised to be the leading street food hangout in Abu Dhabi with a rotation of the most popular homegrown street food vendors with a variety of cuisines and unique dishes. POP Communications will be responsible for their launch PR and social media activities as well as ongoing media relations.

“POP Communications has been working hand in hand with the Urban retrEAT team to create this cool community driven F&B concept. Urban retrEAT is a hub for good food, good friends, art, entertainment and networking. Supporting homegrown food business is at the forefront of their business model and we can’t wait to see all the plans come to fruition”, says Sarah Dudley, Managing Director, POP Communications.